Visibility Score - OTA Performance Analysis with 7 Metrics
Measure your hotel's visibility across Booking.com, Expedia, and other OTA platforms with a single comprehensive score. Visibility Score combines 7 critical metrics to show where you're strong, identify weak points, and increase your OTA bookings by up to 40%. Make data-driven decisions to optimize your OTA presence and maximize revenue.
Features
Price Competitiveness (25%)
Compare your daily prices against competitors. Don't lose bookings on expensive days, don't miss revenue opportunities on cheap days. Create optimal pricing strategies with median price analysis and increase your booking rate. Understand your price positioning in the market and adjust dynamically to stay competitive.
Availability Health (15%)
Are your closed days and minimum length of stay (minLOS) restrictions causing demand leakage? When you're closed, are competitors taking bookings? Prevent demand leakage and optimize your availability strategy to avoid revenue loss. Identify patterns in demand and adjust your availability calendar accordingly.
Policy Strength (15%)
How competitive are your cancellation policies compared to competitors? Do competitors offer free cancellation? Analyze RF-NRF (Refundable-Non Refundable) differences and determine policy strategies that will increase your booking conversion rate. Flexible policies can increase bookings by up to 25%.
Content & Photo (15%)
Are your hotel descriptions incomplete? Is your photo quality lower than competitors? Measure your content completeness score and photo category coverage. Complete missing descriptions, replace low-quality photos, and strengthen your visual content to increase booking conversion. High-quality content can improve conversion rates by up to 30%.
Review Trust Power (15%)
How are your review scores, volume, and 30-90 day trends? Do you have a trust gap compared to competitors? Track your review momentum, proactively manage negative reviews, and increase guest trust to boost your booking rate. A 0.5 point increase in review score can increase bookings by 10-15%.
Visibility Boosters (10%)
What's your participation rate in visibility programs like Booking.com Genius, Expedia Preferred Plus, Agoda VIP? Are competitors using these programs more actively? Increase your program penetration to rank higher in search results and maximize your booking visibility. Program participation can increase visibility by 20-30%.
Channel Coverage (5%)
Is your room type diversity and rate plan options sufficient? Are you missing customer preferences with single room types or limited rate plans? Expand your channel coverage to appeal to more customer segments and increase your booking potential. More options mean more bookings.