Platform Features
Comprehensive Tools for OTA Performance Management
Visibility score, competitor analysis, price comparison, and automatic opportunity detection in one platform.
Visibility Score
Comprehensive OTA performance measurement with 7 sub-metrics.
- Price Competitiveness (25%) - Pricing position vs. competitors
- Availability Health (15%) - Closed days and minLOS analysis
- Policy Strength (15%) - Cancellation policy competitiveness
- Content & Photos (15%) - Completeness and quality score
- Review Trust (15%) - Score, volume, and momentum
- Visibility Boosters (10%) - Genius, Preferred penetration
- Channel Coverage (5%) - Room type and rate plan variety
Smart Compset Building
Automatically identify your real competitors with 5-stage filtering.
- Geographic filtering - 2-8 km radius based on hotel type
- Segment matching - Hotel type and room count compatibility
- Price band analysis - Median ADR ±35% tolerance
- Review strength comparison - Score and volume similarity
- Brand effect evaluation - Chain/independent analysis
Opportunity Engine
Data-driven automatic opportunity and action recommendations. Optimize your performance with 10+ deterministic rules.
- Pricing opportunities - Overpriced days and positioning
- Availability opportunities - Demand leakage and minLOS optimization
- Policy recommendations - Free cancellation and RF-NRF gap
- Content improvements - Missing descriptions and photos
- Program recommendations - Genius, Preferred Plus participation
- Prioritization - Ranking by impact area and effort level
Rate Parity Monitoring
Monitor rate parity across all OTA platforms in real-time and detect discrepancies.
- Real-time price comparison
- Multi-platform support (Booking, Expedia, etc.)
- Automatic discrepancy detection
- Price, content, and availability gap analysis
- Detailed reporting and trend tracking
Smart Alerts & Notifications
Get automatic alerts for important changes and opportunities.
- Price competitiveness drop alerts
- Availability and demand leakage notifications
- Review score change alerts
- Competitor price change notifications
Detailed Analysis & Reporting
Comprehensive analysis tools and trend tracking.
- Price trend charts and percentile analysis
- Content completeness and photo quality scores
- Review momentum and 30/90-day trend analysis
- Competitor performance comparison tables
24/7 OTA Monitoring & Tracking
Monitor your hotel's OTA performance in real-time and see changes instantly.
- Daily automatic data synchronization
- Visibility Score change tracking
- Price and availability change alerts
- Competitor performance comparison
