Competitor Analysis - Smart Competitor Set Building
Manual competitor selection wastes time and leads to incorrect comparisons. Automatically identify your real competitors with our 5-stage AI-powered filtering system, see performance gaps, and make your pricing strategy data-driven. Build meaningful competitor sets and make accurate comparisons to stay competitive in your market.
Features
Geographic Proximity Filtering
Filter hotels within a 2 km radius for boutique hotels, 5 km for city hotels, and 8 km for resort hotels based on geographic proximity. Identify hotels in the same area with similar locations and determine your real competitive environment. Don't waste time comparing with hotels in wrong locations.
Segment Match Analysis
Match hotels with similar hotel type (boutique, business, resort, luxury), room count, and capacity based on segment compatibility. Comparing a 50-room boutique hotel with a 500-room resort is meaningless. Find your real competitors with segment matching and make meaningful performance comparisons.
Price Band Comparison
Filter hotels within ±35% tolerance from your median ADR based on price band. Comparing with very cheap or very expensive hotels gives misleading results. Compare with hotels in similar price ranges to optimize your pricing strategy and stay competitive.
Review Power Assessment
Identify hotels with similar review scores (e.g., 8.5) and review volumes (e.g., 500 reviews). A hotel with 9.5 score is not in the same competitive environment as one with 7.5 score. Determine your real competitors with review power similarity and close your trust gap.
Brand Effect Analysis
Chain hotels (Hilton, Marriott) and independent hotels have different competitive dynamics. Measure brand effect to compare chain hotels with chain hotels, independent hotels with independent hotels. Understand the impact of brand power on pricing and bookings.